Mass Customization

The process of delivering wide-market goods and services that are customized to satisfy a specific customer need.

Basically, this combines the best of "custom-made" and "mass produced" goods. Computer purveyor Dell and many auto makers are good examples of companies providing mass customization.


Investment dictionary. . 2012.

Look at other dictionaries:

  • Mass customization — Mass customization, in marketing, manufacturing, call centres and management, is the use of flexible computer aided manufacturing systems to produce custom output. Those systems combine the low unit costs of mass production processes with the… …   Wikipedia

  • Mass Customization — (auf Deutsch auch als Kundenindividuelle Massenproduktion oder seltener als Individualisierte Massenfertigung bezeichnet) ist ein Produktionskonzept, in dem einerseits die Vorzüge der Massenproduktion (wie Skaleneffekte, Erfahrungskurvenvorteil,… …   Deutsch Wikipedia

  • mass customization — UK US (UK also mass customisation) noun [U] ► PRODUCTION the act by a company of producing large numbers of products, but with each product designed for a particular customer: »a change from mass production to mass customization …   Financial and business terms

  • mass customization — n. Tailoring a product or service to suit each customer. Example Citation: Mass production and the standardized products that it implies are as outmoded as the Model T. The new operating strategy sweeping through the business world today is mass… …   New words

  • Mass Customization — Prinzip der kundenindividuellen Massenproduktion. Hierbei werden Sach und Dienstleistungen in solcher Vielfalt angeboten, so dass jeder Kunde ein seinen Wünschen entsprechendes Angebot erhält. Mithilfe moderner Informations und… …   Lexikon der Economics

  • mass customization —  Mass production with special features to meet individual customer needs. Allows consumers to customize options.  ► Also called flexible manufacturing or targeted mass production …   American business jargon

  • mass customization — The ability to create tailored marketing messages or products for individual customers, or a group of similar customers (a bespoke service), while retaining the economies of scale and the capacity of mass marketing or production …   Big dictionary of business and management

  • mass customization — Ops a process that allows a standard, mass produced item, for example, a bicycle, to be individually tailored to specific customer requirements …   The ultimate business dictionary

  • Customization — may refer to: Customization (anthropology), the process of cultural appropriation Mass customization, the use of computer aided manufacturing systems to produce custom output Modding, a slang expression for modification of hardware, software, or… …   Wikipedia

  • Mass Customizing — Die individualisierte Massenfertigung (Mass Customization) ist ein Produktionskonzept, in dem einerseits die Vorzüge der Massenproduktion (wie Skaleneffekte, Erfahrungskurvenvorteil, Automatisierung) genutzt werden, andererseits dem wachsenden… …   Deutsch Wikipedia

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